Booking Holdings Inc vs Iron Mountain Inc — how do they compare? Booking Holdings Inc trades at $209.31 (market cap $159.95B), while Iron Mountain Inc trades at $124.57 (market cap $36.44B). The key difference: Booking Holdings Inc is far larger — about 4.4× Iron Mountain Inc's market cap, and Iron Mountain Inc pays the higher dividend (2.82%). Which is the better fit depends on your goals.
| BKNG | IRM | |
|---|---|---|
Market Cap | $159.95B | $36.44B |
Sector | Consumer Cyclical | Real Estate |
52-Week High | $228.83 | $133.06 |
52-Week Low | $154.13 | $78.86 |
Enterprise Value | $163.43B | $55.85B |
Dividend Yield | 0.79% | 2.82% |
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $209.92, down 1.39% on the day, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong Q2 2026 results, beating EPS estimates with $2.54 versus $2.43 expected, and maintains robust profitability with a 25.53% net income margin. Revenue growth continues, reaching $26.92B in 2025, supported by resilient travel demand.
The outlook remains positive with a consensus price target of $239.31, implying 14% upside, though risks include geopolitical volatility and rising debt levels. Analyst sentiment is strongly bullish with 64% buy ratings, while institutional interest is growing, as seen in recent filings. Earnings momentum and free cash flow generation support the investment case, but investors should monitor debt-to-asset trends and competitive pressures.
Iron Mountain (IRM) trades at $121.56, up 0.34% today, with strong earnings beats in recent quarters and a bullish analyst consensus price target of $141.50. The stock shows bearish technical signals but benefits from robust revenue growth, particularly in data centers and digital solutions, though high debt levels and declining profit margins pose challenges. Recent news highlights CEO stock sales and institutional buying activity.
Outlook: IRM offers growth potential from data center expansion and recurring revenue streams, supported by positive analyst ratings. Key risks include elevated debt, margin pressure, and competitive threats. Investors should weigh strong operational performance against financial leverage and market sentiment shifts for balanced decision-making.
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Iron Mountain Inc is a record management services provider. The firm is organized as a REIT. Most of its revenue comes from its storage business, with the rest coming from value-added services. The firm primarily caters to enterprise clients in developed markets. Its business segments include Global RIM Business
Read more on IRM →