Booking Holdings Inc vs Hasbro, Inc. — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while Hasbro, Inc. trades at $97.48 (market cap $13.69B). The key difference: Booking Holdings Inc is far larger — about 11.7× Hasbro, Inc.'s market cap, and Hasbro, Inc. pays the higher dividend (2.89%). Which is the better fit depends on your goals.
| BKNG | HAS | |
|---|---|---|
Market Cap | $159.95B | $13.69B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $228.83 | $105.88 |
52-Week Low | $154.13 | $70.95 |
Enterprise Value | $163.43B | $15.88B |
Dividend Yield | 0.79% | 2.89% |
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →