Booking Holdings Inc vs Goldman Sachs Group Inc — how do they compare? Booking Holdings Inc trades at $174.57 (market cap $135.49B), while Goldman Sachs Group Inc trades at $1,141.5 (market cap $336.31B). The key difference: Goldman Sachs Group Inc is far larger — about 2.5× Booking Holdings Inc's market cap, and Goldman Sachs Group Inc pays the higher dividend (1.58%). Which is the better fit depends on your goals.
| BKNG | GS | |
|---|---|---|
Market Cap | $135.49B | $336.31B |
Sector | Consumer Cyclical | Financials |
52-Week High | $231.02 | $1.14K |
52-Week Low | $154.13 | $700.41 |
Enterprise Value | $138.41B | — |
Dividend Yield | 0.92% | 1.58% |
Volume | — | 2,592,735 |
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
Goldman Sachs (GS) trades at $1,045.91, down 0.88% on the day, with a bullish technical outlook and strong earnings momentum after three consecutive quarterly beats. Revenue grew to $58.28B in 2025, with net income reaching $17.18B and a net margin of 29.89%. The company is positioned to benefit from near-record M&A activity and high-profile IPOs like Anthropic, with CEO David Solomon noting investor 'greed mode' amid robust liquidity. Analysts maintain a consensus price target of $1,080 with 40% buy ratings.
The stock offers upside to the consensus target, supported by earnings growth and investment banking tailwinds, but faces risks from volatile cash flows, high leverage, and macroeconomic sensitivity. Institutional sentiment is cautiously optimistic, though negative operating cash flow and debt levels warrant monitoring for sustained shareholder value.
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →The Goldman Sachs Group, Inc., a bank holding company, is a global investment banking and securities firm specializing in investment banking, trading and principal investments, asset management and securities services. The Company provides services to corporations, financial institutions, governments, and high-net worth individuals.
Read more on GS →