Booking Holdings Inc vs Futu Holdings Ltd — how do they compare? Booking Holdings Inc trades at $176.72 (market cap $135.49B), while Futu Holdings Ltd trades at $102.54 (market cap $13.76B). The key difference: Booking Holdings Inc is far larger — about 9.8× Futu Holdings Ltd's market cap, and Futu Holdings Ltd pays the higher dividend (2.65%). Which is the better fit depends on your goals.
| BKNG | FUTU | |
|---|---|---|
Market Cap | $135.49B | $13.76B |
Sector | Consumer Cyclical | Financials |
52-Week High | $231.02 | $199.04 |
52-Week Low | $154.13 | $89.76 |
Enterprise Value | $138.41B | $13.62B |
Dividend Yield | 0.92% | 2.65% |
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
Futu Holdings trades at $96.35, showing minimal daily movement. The stock faces a bearish technical signal with support near $95 and resistance at $97. Fundamentally, the company reported strong 2025 revenue of $22.85 billion and net income of $11.34 billion, with a robust net margin of 41.83%. However, recent earnings misses and a class action lawsuit alleging securities fraud have created significant headwinds.
The outlook is clouded by legal risks and inconsistent earnings performance, despite attractive valuation ratios like a P/E of 10.65. Analyst consensus remains cautiously optimistic with a majority 'Buy' rating, but investors must weigh solid profitability against substantial regulatory and litigation overhangs that could pressure the stock in the near term.
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Futu Holdings Ltd is an online broker providing one-stop online investing services. The company provides its services through its digital platform Futu NiuNiu, which includes market data, trading service, and news feed of Hong Kong, Mainland China, Singapore, and United States equity markets. It generates its revenue in the form of brokerage commission and handling charge services.
Read more on FUTU →