Booking Holdings Inc vs Fox Corp Class A — how do they compare? Booking Holdings Inc trades at $211.04 (market cap $159.95B), while Fox Corp Class A trades at $62.49 (market cap $24.58B). The key difference: Booking Holdings Inc is far larger — about 6.5× Fox Corp Class A's market cap, and Fox Corp Class A pays the higher dividend (0.93%). Which is the better fit depends on your goals.
| BKNG | FOXA | |
|---|---|---|
Market Cap | $159.95B | $24.58B |
Sector | Consumer Cyclical | Media |
52-Week High | $228.83 | $76.11 |
52-Week Low | $154.13 | $48.79 |
Enterprise Value | $163.43B | $27.94B |
Dividend Yield | 0.79% | 0.93% |
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $211.73, down 0.54% today, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong Q2 2026 earnings, beating EPS estimates at $2.54 versus $2.43 expected, driven by resilient travel demand. Revenue grew to $26.92B in 2025, with a net income margin of 25.53%, while cash flow from operations remains robust at $9.41B. Analyst consensus is strongly bullish with a $239.31 price target.
Outlook is positive given earnings beats and travel recovery, but risks include geopolitical volatility and high valuation multiples. The stock offers growth potential with a wide moat in online travel, though debt levels and competitive pressures warrant monitoring. Institutional sentiment supports upside, with 64% of analysts rating it Buy.
FOXA trades at $62.30, down 1.77% on the day, with a bullish technical signal and strong quarterly earnings beats. Recent Q2 2026 EPS of $1.79 exceeded the $1.44 estimate, driven by World Cup advertising and Tubi streaming growth. The stock shows robust fundamentals with a P/E of 16.18 and net income margin of 9.84%, supported by $3.32B in operating cash flow for 2025.
The outlook is positive with a $65.33 consensus price target and 50% analyst buy ratings, though risks include reliance on sports rights and projected 2026 net cash flow decline. Upside hinges on sustained ad demand and digital segment execution amid competitive pressures.
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Fox operates in cable networks and television. Its cable segment includes Fox News, Fox Business, and sports channels, while its TV segment covers the Fox network, 29 local stations (18 Fox-affiliated), and the ad-supported streaming service Tubi. After selling most of its entertainment assets to Disney in 2019, Fox now focuses on live news and sports, primarily within pay-TV. The Murdoch family controls the company.
Read more on FOXA →