Compare Booking Holdings Inc (BKNG) vs Fox Corp Class A (FOXA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Booking Holdings Inc vs Fox Corp Class A — how do they compare? Booking Holdings Inc trades at $174.57 (market cap $135.49B), while Fox Corp Class A trades at $54.84 (market cap $21.85B). The key difference: Booking Holdings Inc is far larger — about 6.2× Fox Corp Class A's market cap, and Fox Corp Class A pays the higher dividend (1.02%). Which is the better fit depends on your goals.
| BKNG | FOXA | |
|---|---|---|
Market Cap | $135.49B | $21.85B |
Sector | Consumer Cyclical | Media |
52-Week High | $231.02 | $76.11 |
52-Week Low | $154.13 | $48.79 |
Enterprise Value | $138.41B | $25.83B |
Dividend Yield | 0.92% | 1.02% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
FOXA trades at $55.9, up 3.29% today, with a bearish technical signal but strong fundamental performance including three consecutive quarterly earnings beats. Revenue grew to $16.3B in 2025, with net income margin expanding to 13.88%. The company's acquisition of Roku for $22 billion marks a strategic pivot into streaming distribution, though it introduces leverage risk.
The outlook is mixed: analyst consensus targets $67.80 (21% upside) with a 50/50 buy/hold split, but 2026 forecasts show declining cash flow and earnings. Key risks include integration challenges from the Roku deal and streaming competition. Upside hinges on successful execution of the new strategy and advertising momentum.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →About Fox Corp Class A
Fox operates in cable networks and television. Its cable segment includes Fox News, Fox Business, and sports channels, while its TV segment covers the Fox network, 29 local stations (18 Fox-affiliated), and the ad-supported streaming service Tubi. After selling most of its entertainment assets to Disney in 2019, Fox now focuses on live news and sports, primarily within pay-TV. The Murdoch family controls the company.
Read more on FOXA →
