Booking Holdings Inc vs Fox Corp Class B — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while Fox Corp Class B trades at $55.42 (market cap $24.58B). The key difference: Booking Holdings Inc is far larger — about 6.5× Fox Corp Class B's market cap, and Fox Corp Class B pays the higher dividend (1.05%). Which is the better fit depends on your goals.
| BKNG | FOX | |
|---|---|---|
Market Cap | $159.95B | $24.58B |
Sector | Consumer Cyclical | Media |
52-Week High | $228.83 | $67.76 |
52-Week Low | $154.13 | $44.39 |
Enterprise Value | $163.43B | $27.94B |
Dividend Yield | 0.79% | 1.05% |
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Fox represents the assets not sold to Disney by the predecessor firm, Twenty First Century Fox. The remaining assets include Fox News, the FOX broadcast network, FS1 and FS2, Fox Business, Big Ten Network, 28 owned and operated local television stations of which 17 are affiliated with the Fox Network, and the Fox Studios lot. The Murdoch family continues to control the successor firm, which represents a large-scale bet on the value of live sports and news in the U.S. market.
Read more on FOX →