Booking Holdings Inc vs Five9 Inc — how do they compare? Booking Holdings Inc trades at $212.03 (market cap $159.49B), while Five9 Inc trades at $33.69 (market cap $2.33B). The key difference: Booking Holdings Inc is far larger — about 68.5× Five9 Inc's market cap, and Booking Holdings Inc pays a 0.79% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| BKNG | FIVN | |
|---|---|---|
Market Cap | $159.49B | $2.33B |
Sector | Consumer Cyclical | Technology |
52-Week High | $228.83 | $34.48 |
52-Week Low | $154.13 | $13.61 |
Enterprise Value | $162.97B | $2.48B |
Dividend Yield | 0.79% | — |
Signals from Pluang's Aura AI — not financial advice
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FIVN trades at $33.80, up 3.59% today, near its 52-week high of $34.58. The stock shows a bullish technical trend with strong moving averages and has beaten earnings estimates for three consecutive quarters. Revenue growth is accelerating, with 2025 revenue reaching $1.15 billion and net income turning positive at $39.42 million, marking a significant improvement from prior losses. Recent management appointments and AI-driven subscription growth are positive catalysts.
The outlook is positive given earnings momentum and analyst support, but risks include high valuation multiples, ongoing legal scrutiny, and dependence on competitive AI adoption. With 61% of analysts rating it a Buy and a consensus target of $32.67, near-term upside appears limited, but execution on guidance could drive further gains.
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →