Booking Holdings Inc vs FirstEnergy Corp. — how do they compare? Booking Holdings Inc trades at $211.56 (market cap $159.95B), while FirstEnergy Corp. trades at $46.86 (market cap $27.10B). The key difference: Booking Holdings Inc is far larger — about 5.9× FirstEnergy Corp.'s market cap, and FirstEnergy Corp. pays the higher dividend (3.97%). Which is the better fit depends on your goals.
| BKNG | FE | |
|---|---|---|
Market Cap | $159.95B | $27.10B |
Sector | Consumer Cyclical | Utilities |
52-Week High | $228.83 | $51.91 |
52-Week Low | $154.13 | $42.83 |
Enterprise Value | $163.43B | $56.02B |
Dividend Yield | 0.79% | 3.97% |
Trailing returns across standard periods
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →FirstEnergy is one of the largest investor-owned utilities in the United States with 10 regulated distribution companies across six mid-Atlantic and Midwestern states. FirstEnergy also owns and operates one of the nation's largest electric transmission systems with 24,000 miles of lines.
Read more on FE →