Booking Holdings Inc vs Berkshire Hathaway Inc Class B — how do they compare? Booking Holdings Inc trades at $180.54 (market cap $135.49B), while Berkshire Hathaway Inc Class B trades at $490.02. The key difference: Booking Holdings Inc pays a 0.92% dividend while Berkshire Hathaway Inc Class B pays none, and Berkshire Hathaway Inc Class B is trading nearer its 52-week high, Booking Holdings Inc nearer its low. Which is the better fit depends on your goals.
| BKNG | BRK.B | |
|---|---|---|
Market Cap | $135.49B | — |
Sector | Consumer Cyclical | Financials |
52-Week High | $231.02 | $513.70 |
52-Week Low | $154.13 | $459.10 |
Enterprise Value | $138.41B | — |
Dividend Yield | 0.92% | — |
Signals from Pluang's Aura AI — not financial advice
Booking Holdings (BKNG) trades at $175.80, down 1.45% on the day, with a bearish technical signal but strong fundamentals including a 22.23% net income margin and consistent revenue growth. Recent earnings show mixed results with a Q1 2026 beat but a Q4 2025 miss, while analyst consensus remains strongly bullish with a $220.88 price target. The company maintains robust cash flow from operations at $9.41B for 2025 and continues to innovate in travel services, as highlighted by recent OpenTable initiatives.
The outlook for BKNG is positive based on solid profitability and growth prospects, though risks include high debt levels with a 64.02% debt-to-asset ratio and competitive pressures. Investment opportunity lies in its dominant market position and earnings potential, but investors should monitor execution risks and macroeconomic factors affecting travel demand.
Berkshire Hathaway Class B shares (BRK.B) trade at $489.92, down 1.38% today, with a bullish technical signal driven by moving averages. Analyst consensus is positive with 57% buy ratings. The stock's fundamentals reflect Berkshire's diversified holdings and strong cash flow, though key valuation ratios are not provided in the current dataset.
The outlook remains favorable given institutional support and bullish technicals, but risks include market volatility and reliance on broad economic health. Upside potential hinges on continued operational performance across its subsidiaries and strategic capital allocation by management.
Trailing returns across standard periods
Latest headlines on both assets
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →Berkshire Hathaway is a holding company with diverse subsidiaries, primarily in insurance through Geico and its reinsurance groups. It reinvests profits into various industries, owning Burlington Northern Santa Fe (railroad), Berkshire Hathaway Energy, and major manufacturing, service, and retail businesses like Precision Castparts and Lubrizol. The company operates in a highly decentralized manner.
Read more on BRK.B →