Compare Bilibili Inc (BILI) vs Booking Holdings Inc (BKNG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Bilibili Inc vs Booking Holdings Inc — how do they compare? Bilibili Inc trades at $17.59 (market cap $7.65B), while Booking Holdings Inc trades at $212.59 (market cap $159.95B). The key difference: Booking Holdings Inc is far larger — about 20.9× Bilibili Inc's market cap, and Booking Holdings Inc pays a 0.79% dividend while Bilibili Inc pays none. Which is the better fit depends on your goals.
| BILI | BKNG | |
|---|---|---|
Market Cap | $7.65B | $159.95B |
Sector | Media | Consumer Cyclical |
52-Week High | $35.92 | $228.83 |
52-Week Low | $15.96 | $154.13 |
Enterprise Value | $5.49B | $163.43B |
Dividend Yield | — | 0.79% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Bilibili (BILI) trades at $17.46, down 8.06% with bearish technical signals but strong fundamentals. The stock shows consistent earnings beats with Q1 2026 EPS of $0.19 exceeding expectations. Revenue growth remains steady at 7% year-over-year, with improving margins and a $300 million share repurchase program supporting shareholder value. Analyst sentiment remains overwhelmingly positive with 83% buy ratings.
The investment case balances strong fundamentals against technical weakness. Upside drivers include advertising growth, AI integration, and margin expansion, while risks involve competitive pressures and China's economic environment. With attractive valuation metrics and institutional support, BILI presents a compelling opportunity for patient investors despite near-term volatility.
Booking Holdings (BKNG) trades at $211.73, down 0.54% today, with a bullish technical signal from moving averages but overbought RSI readings. The company reported strong Q2 2026 earnings, beating EPS estimates at $2.54 versus $2.43 expected, driven by resilient travel demand. Revenue grew to $26.92B in 2025, with a net income margin of 25.53%, while cash flow from operations remains robust at $9.41B. Analyst consensus is strongly bullish with a $239.31 price target.
Outlook is positive given earnings beats and travel recovery, but risks include geopolitical volatility and high valuation multiples. The stock offers growth potential with a wide moat in online travel, though debt levels and competitive pressures warrant monitoring. Institutional sentiment supports upside, with 64% of analysts rating it Buy.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Bilibili Inc
Bilibili is a leading video sharing and online entertainment platform for Gen Z in China. It offers a diverse range of content, including anime, games, and live broadcasting, fueled by a highly engaged community.
Read more on BILI →About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →
