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Compare Baidu Inc (BIDU) vs Booking Holdings Inc (BKNG) Price & Performance

Booking Holdings IncTrade

Price performance (Past 24H)

Key statistics

Baidu Inc vs Booking Holdings Inc — how do they compare? Baidu Inc trades at $104.87 (market cap $36.18B), while Booking Holdings Inc trades at $212.74 (market cap $159.95B). The key difference: Booking Holdings Inc is far larger — about 4.4× Baidu Inc's market cap, and Booking Holdings Inc pays a 0.79% dividend while Baidu Inc pays none. Which is the better fit depends on your goals.

BIDUBKNG
Market Cap
$36.18B$159.95B
Sector
MediaConsumer Cyclical
52-Week High
$162.52$228.83
52-Week Low
$86.76$154.13
Enterprise Value
$32.81B$163.43B
Dividend Yield
0.79%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Baidu Inc

Baidu (BIDU) trades at $104.41, down 4.65% today amid broader pressure on Chinese stocks. The stock shows a bearish technical signal, with recent earnings missing expectations in Q1 2026. Revenue declined to $129.08B in 2025, and net income margin compressed to 1.02%. However, analyst consensus remains strongly bullish with a $169.80 price target, and the company is advancing AI initiatives, including autonomous vehicle testing in London.

The outlook is mixed: strong analyst support and AI growth potential offer upside, but weak profitability, declining revenue, and macroeconomic risks in China pose significant challenges. Investors should weigh the high P/E of 78.19 against future AI-driven earnings acceleration.

Booking Holdings Inc

BKNG trades at $212.26, down 0.29% on the day, with a bullish technical signal from moving averages and strong support at $212. The company reported Q2 2026 EPS of $2.54, beating estimates, and revenue growth remains robust, though net income margin dipped to 20.07% in 2025. Analyst consensus is strongly bullish with a $239.31 price target, and recent news highlights resilient travel demand and AI integration efforts.

The outlook for BKNG is positive, driven by earnings beats and solid cash flow, but risks include geopolitical volatility and high debt levels. Upside potential exists if travel demand sustains and margins improve, yet investors face headwinds from competitive pressures and economic sensitivity.

Returns comparison

Trailing returns across standard periods

About Baidu Inc

Baidu, Inc. operates an Internet search engine. The Company offers algorithmic search, enterprise search, news, MP3, and image searches, voice assistance, online storage, and navigation services. Baidu serves clients globally.

Read more on BIDU

About Booking Holdings Inc

Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.

Read more on BKNG