Franklin Resources, Inc. vs Booking Holdings Inc — how do they compare? Franklin Resources, Inc. trades at $33.37 (market cap $16.95B), while Booking Holdings Inc trades at $211.56 (market cap $159.95B). The key difference: Booking Holdings Inc is far larger — about 9.4× Franklin Resources, Inc.'s market cap, and Franklin Resources, Inc. pays the higher dividend (3.96%). Which is the better fit depends on your goals.
| BEN | BKNG | |
|---|---|---|
Market Cap | $16.95B | $159.95B |
Sector | Financials | Consumer Cyclical |
52-Week High | $35.77 | $228.83 |
52-Week Low | $21.18 | $154.13 |
Enterprise Value | $29.90B | $163.43B |
Dividend Yield | 3.96% | 0.79% |
Trailing returns across standard periods
Latest headlines on both assets
Franklin Resources provides investment services for individual and institutional investors. At the end of August 2022, Franklin had $1.388 trillion in managed assets, composed primarily of equity (32%), fixed-income (38%), multi-asset/balanced (10%) funds, alternatives (16%), and money market funds (4%). Distribution tends to be weighted more toward retail investors (49% of AUM) investors, as opposed to institutional (49%) and high-net-worth (2%) clients. Franklin is also one of the more global firms of the U.S.-based asset managers with more than 35% of its AUM invested in global/international strategies and 25% of managed assets sourced from clients domiciled outside the United States.
Read more on BEN →Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →