KE Holdings Inc vs Ulta Beauty Inc — how do they compare? KE Holdings Inc trades at $17.38 (market cap $18.92B), while Ulta Beauty Inc trades at $542.13 (market cap $23.27B). The key difference: Ulta Beauty Inc is the larger of the two by market cap, and KE Holdings Inc pays a 1.63% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| BEKE | ULTA | |
|---|---|---|
Market Cap | $18.92B | $23.27B |
Sector | Technology | Consumer Cyclical |
52-Week High | $20.36 | $706.82 |
52-Week Low | $14.26 | $450.75 |
Enterprise Value | $14.66B | $25.35B |
Dividend Yield | 1.63% | — |
Signals from Pluang's Aura AI — not financial advice
BEKE trades at $17.04, up 0.71% with strong analyst support (91.67% buy ratings). The stock shows bullish technical signals with recent Q1 2026 earnings beating expectations at $0.20 EPS versus $0.14 forecast. Despite revenue declining from $94.58B in 2025 to $90.1B projected for 2026, net profit margin improved to 3.76% with better cost controls.
Outlook remains positive given technical momentum and fundamental improvements, though risks include China's property market volatility and competitive pressures. The company's transition to higher profitability supports potential upside, but investors should monitor housing market trends and execution on cost efficiency targets.
No Aura AI signal available yet.
Trailing returns across standard periods
KE Holdings (Beike) is China’s leading platform for housing transactions and services. It operates the Lianjia brand and uses data-driven technology to facilitate home sales, rentals, and home renovation services.
Read more on BEKE →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →