KE Holdings Inc vs e l f Beauty Inc — how do they compare? KE Holdings Inc trades at $17.08 (market cap $19.21B), while e l f Beauty Inc trades at $94.89 (market cap $5.62B). The key difference: KE Holdings Inc is far larger — about 3.4× e l f Beauty Inc's market cap, and KE Holdings Inc pays a 1.56% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| BEKE | ELF | |
|---|---|---|
Market Cap | $19.21B | $5.62B |
Sector | Technology | Technology |
52-Week High | $20.36 | $146.67 |
52-Week Low | $14.26 | $49.57 |
Enterprise Value | $14.96B | $6.20B |
Dividend Yield | 1.56% | — |
Signals from Pluang's Aura AI — not financial advice
BEKE trades at $17.04, up 0.71% with strong analyst support (91.67% buy ratings). The stock shows bullish technical signals with recent Q1 2026 earnings beating expectations at $0.20 EPS versus $0.14 forecast. Despite revenue declining from $94.58B in 2025 to $90.1B projected for 2026, net profit margin improved to 3.76% with better cost controls.
Outlook remains positive given technical momentum and fundamental improvements, though risks include China's property market volatility and competitive pressures. The company's transition to higher profitability supports potential upside, but investors should monitor housing market trends and execution on cost efficiency targets.
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
Trailing returns across standard periods
KE Holdings (Beike) is China’s leading platform for housing transactions and services. It operates the Lianjia brand and uses data-driven technology to facilitate home sales, rentals, and home renovation services.
Read more on BEKE →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →