Best Buy Co Inc vs Direxion Daily 20 Year Treasury Bull 3X Shares — how do they compare? Best Buy Co Inc trades at $87.47 (market cap $17.99B), while Direxion Daily 20 Year Treasury Bull 3X Shares trades at $30.97. The key difference: Best Buy Co Inc pays a 4.5% dividend while Direxion Daily 20 Year Treasury Bull 3X Shares pays none, and Best Buy Co Inc is trading nearer its 52-week high, Direxion Daily 20 Year Treasury Bull 3X Shares nearer its low. Which is the better fit depends on your goals.
| BBY | TMF | |
|---|---|---|
Market Cap | $17.99B | — |
Sector | Consumer Cyclical | Leveraged / Inverse |
52-Week High | $90.17 | $44.14 |
52-Week Low | $55.52 | $30.59 |
Enterprise Value | $20.37B | — |
Dividend Yield | 4.5% | — |
Signals from Pluang's Aura AI — not financial advice
Best Buy (BBY) trades at $85.35, up 2.49% on the day, with a neutral technical signal and bullish moving averages. The company reported revenue of $41.53 billion in 2025, with a net income margin of 2.73%. Recent leadership changes include the appointment of a new CFO and the departure of the chief marketing officer, while the company tests smaller store formats to drive growth.
The outlook is mixed; analyst consensus is a hold with a $84.31 price target, near the current price. Earnings beats in recent quarters and a forward P/E of 15.37 suggest value, but declining revenue and margin compression pose risks. Investor sentiment is cautious amid leadership transitions and competitive pressures in retail.
TMF, the Direxion Daily 20+ Year Treasury Bull 3X ETF, trades at $30.72, down 0.29% on the day, with a bearish technical signal driven by moving averages. The leveraged ETF structure amplifies daily returns of long-term Treasuries, making it highly sensitive to interest rate movements. Recent news highlights significant long-term value erosion, with a $10,000 investment five years ago now worth approximately $1,527, underscoring the risks of daily rebalancing in volatile markets.
Outlook remains speculative with high risk; potential exists if long-term Treasury yields decline, but the leveraged decay and bearish technicals suggest caution. Investors should consider TMF only for short-term tactical plays, not long-term holdings, due to structural erosion and interest rate sensitivity.
Trailing returns across standard periods
With $51.8 billion in fiscal 2022 sales, Best Buy is the largest pure-play consumer electronics retailer in the U.S., with roughly 10.6% share of the aggregate market and north of 40% share of offline sales, per our calculations, CTA industry, and Euromonitor data. The firm generates the bulk of its sales in-store, with mobile phones and tablets, computers, and appliances representing its three largest categories. Recent investments in e-commerce fulfillment, accelerated by the COVID-19 pandemic, have seen the U.S. e-commerce channel roughly double from prepandemic levels, with management estimating that it will represent a mid-30% proportion of sales moving forward.
Read more on BBY →TMF is a leveraged ETF that seeks to provide 300% (3x) of the daily performance of the ICE U.S. Treasury 20+ Year Bond Index. It is a tactical instrument used by sophisticated traders to capitalize on declining interest rates or to hedge against equity market volatility. Due to its daily reset mechanism and high expense ratio, TMF is structurally designed for short-term speculation rather than long-term buy-and-hold investing.
Read more on TMF →