Best Buy Co Inc vs Five9 Inc — how do they compare? Best Buy Co Inc trades at $85.34 (market cap $17.49B), while Five9 Inc trades at $33.6 (market cap $2.33B). The key difference: Best Buy Co Inc is far larger — about 7.5× Five9 Inc's market cap, and Best Buy Co Inc pays a 4.63% dividend while Five9 Inc pays none. Which is the better fit depends on your goals.
| BBY | FIVN | |
|---|---|---|
Market Cap | $17.49B | $2.33B |
Sector | Consumer Cyclical | Technology |
52-Week High | $90.17 | $34.48 |
52-Week Low | $55.52 | $13.61 |
Enterprise Value | $19.87B | $2.48B |
Dividend Yield | 4.63% | — |
Signals from Pluang's Aura AI — not financial advice
Best Buy (BBY) trades at $85.35, up 2.49% on the day, with a neutral technical signal and bullish moving averages. The company reported revenue of $41.53 billion in 2025, with a net income margin of 2.73%. Recent leadership changes include the appointment of a new CFO and the departure of the chief marketing officer, while the company tests smaller store formats to drive growth.
The outlook is mixed; analyst consensus is a hold with a $84.31 price target, near the current price. Earnings beats in recent quarters and a forward P/E of 15.37 suggest value, but declining revenue and margin compression pose risks. Investor sentiment is cautious amid leadership transitions and competitive pressures in retail.
FIVN trades at $33.80, up 3.59% today, near its 52-week high of $34.58. The stock shows a bullish technical trend with strong moving averages and has beaten earnings estimates for three consecutive quarters. Revenue growth is accelerating, with 2025 revenue reaching $1.15 billion and net income turning positive at $39.42 million, marking a significant improvement from prior losses. Recent management appointments and AI-driven subscription growth are positive catalysts.
The outlook is positive given earnings momentum and analyst support, but risks include high valuation multiples, ongoing legal scrutiny, and dependence on competitive AI adoption. With 61% of analysts rating it a Buy and a consensus target of $32.67, near-term upside appears limited, but execution on guidance could drive further gains.
Trailing returns across standard periods
With $51.8 billion in fiscal 2022 sales, Best Buy is the largest pure-play consumer electronics retailer in the U.S., with roughly 10.6% share of the aggregate market and north of 40% share of offline sales, per our calculations, CTA industry, and Euromonitor data. The firm generates the bulk of its sales in-store, with mobile phones and tablets, computers, and appliances representing its three largest categories. Recent investments in e-commerce fulfillment, accelerated by the COVID-19 pandemic, have seen the U.S. e-commerce channel roughly double from prepandemic levels, with management estimating that it will represent a mid-30% proportion of sales moving forward.
Read more on BBY →Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →