Best Buy Co Inc vs Byrna Technologies Inc — how do they compare? Best Buy Co Inc trades at $83.5 (market cap $17.37B), while Byrna Technologies Inc trades at $4.68 (market cap $109.84M). The key difference: Best Buy Co Inc is far larger — about 158.1× Byrna Technologies Inc's market cap, and Best Buy Co Inc pays a 4.66% dividend while Byrna Technologies Inc pays none. Which is the better fit depends on your goals.
| BBY | BYRN | |
|---|---|---|
Market Cap | $17.37B | $109.84M |
Sector | Consumer Cyclical | Technology |
52-Week High | $90.17 | $27.63 |
52-Week Low | $55.52 | $3.18 |
Enterprise Value | $19.75B | $101.44M |
Dividend Yield | 4.66% | — |
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BYRN trades at $4.45, up 2.06% today, but faces bearish technical signals and recent earnings challenges. The company reported a Q2 2026 loss of $0.44 per share, missing estimates, with revenue declining 42.5% year-over-year. Despite a 71.4% analyst buy rating, negative net income margin and cash flow concerns highlight operational headwinds. Recent management appointments aim to revitalize marketing and retail growth.
Outlook remains cautious due to weak sales trends and profitability issues, though strategic hires and acquisitions could support a turnaround. Key risks include sustained revenue declines and competitive pressures. Investors should weigh analyst optimism against fundamental weaknesses before considering a position.
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Latest headlines on both assets
With $51.8 billion in fiscal 2022 sales, Best Buy is the largest pure-play consumer electronics retailer in the U.S., with roughly 10.6% share of the aggregate market and north of 40% share of offline sales, per our calculations, CTA industry, and Euromonitor data. The firm generates the bulk of its sales in-store, with mobile phones and tablets, computers, and appliances representing its three largest categories. Recent investments in e-commerce fulfillment, accelerated by the COVID-19 pandemic, have seen the U.S. e-commerce channel roughly double from prepandemic levels, with management estimating that it will represent a mid-30% proportion of sales moving forward.
Read more on BBY →Byrna Technologies specializes in less-lethal personal security devices. It develops and manufactures innovative handheld launchers and projectiles designed for self-defense, law enforcement, and private security use.
Read more on BYRN →