Compare Bath & Body Works Inc (BBWI) vs GoPro Inc (GPRO) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Bath & Body Works Inc vs GoPro Inc — how do they compare? Bath & Body Works Inc trades at $18.99 (market cap $3.89B), while GoPro Inc trades at $0.63 (market cap $120.42M). The key difference: Bath & Body Works Inc is far larger — about 32.3× GoPro Inc's market cap, and Bath & Body Works Inc pays a 4.14% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| BBWI | GPRO | |
|---|---|---|
Market Cap | $3.89B | $120.42M |
Sector | Consumer Cyclical | Technology |
52-Week High | $31.87 | $2.88 |
52-Week Low | $14.85 | $0.64 |
Enterprise Value | $7.79B | $168.37M |
Dividend Yield | 4.14% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
BBWI trades at $20.36, up 1.09% daily, with a bearish technical signal but strong fundamentals including a low P/E of 5.78 and net income margin of 10.03%. Recent earnings show mixed beats, while cash flow trends improved in 2026 forecasts. The company expands globally via Ulta Beauty partnerships and Brazil entry, supporting growth narratives amid revenue declines from $7.9B in 2022 to $7.3B in 2025.
Outlook balances deep value with execution risks; analyst consensus price target of $22.11 implies upside, but high debt and revenue pressures require monitoring turnaround initiatives. Opportunities lie in margin strength and expansion, while risks include competitive retail headwinds and liability management.
GoPro (GPRO) trades at $0.73, down 0.38% on the day, reflecting persistent financial distress. The stock is in a bearish technical trend, with negative earnings surprises in recent quarters and a net income margin of -20.7% for 2025. Revenue has declined from $1.1B in 2022 to $652M in 2025, while the company is actively pursuing strategic alternatives, including a potential sale, as announced in May 2026.
The outlook is highly speculative, hinging on the outcome of the strategic review. A successful sale could unlock value, but fundamental weaknesses—including cash burn, negative equity, and competitive pressures—pose significant risks. Analyst sentiment is mixed, with a majority Hold rating, indicating caution amid the binary event-driven thesis.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Bath & Body Works Inc
Bath & Body Works is a specialty home fragrance and fragrant body care retailer operating under the Bath & Body Works, C.O. Bigelow, and White Barn brands. The company generates most of its business in North America, with less than 5% of sales from international markets in fiscal 2021. For fiscal 2021, 72% of sales stemmed from the brick-and-mortar network (which is composed of more than 1,700 retail stores), up from 65% in 2020, as consumer shopping patterns began to return to normal. Future growth is expected from store reformatting, digital and international channels, as well as new category expansion.
Read more on BBWI →About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →
