Compare Alibaba Group (BABA) vs Booking Holdings Inc (BKNG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Alibaba Group vs Booking Holdings Inc — how do they compare? Alibaba Group trades at $125.74 (market cap $309.65B), while Booking Holdings Inc trades at $212.21 (market cap $159.95B). The key difference: Alibaba Group is the larger of the two by market cap, and Booking Holdings Inc is trading nearer its 52-week high, Alibaba Group nearer its low. Which is the better fit depends on your goals.
| BABA | BKNG | |
|---|---|---|
Market Cap | $309.65B | $159.95B |
Volume | 18,069,938 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $189.34 | $228.83 |
52-Week Low | $94.83 | $154.13 |
Enterprise Value | $304.43B | $163.43B |
Dividend Yield | 0.79% | 0.79% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
BKNG trades at $214.42, up 3.39% on strong Q2 2026 earnings beats, with bullish technical signals and a consensus price target of $239.31. Revenue growth accelerated to $26.92B in 2025, though net income dipped to $5.40B. The stock shows robust profitability with a 25.53% net margin and high ROE, but faces geopolitical and competitive pressures.
Outlook remains positive with resilient travel demand and AI integration driving efficiency, but risks include Middle East volatility and high debt levels. Analysts are overwhelmingly bullish with 64% buy ratings, supporting upside potential amid near-term headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Alibaba Group
Alibaba Group Holding Limited operates as a holding company. The Company provides internet infrastructure, electronic commerce, online financial, and internet content services through its subsidiaries. Alibaba Group Holding offers its products and services worldwide.
Read more on BABA →About Booking Holdings Inc
Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →
