Compare Boeing Co (BA) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Boeing Co vs Harley-Davidson Inc — how do they compare? Boeing Co trades at $230.8 (market cap $184.35B), while Harley-Davidson Inc trades at $25.96 (market cap $2.78B). The key difference: Boeing Co is far larger — about 66.3× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.75%). Which is the better fit depends on your goals.
| BA | HOG | |
|---|---|---|
Market Cap | $184.35B | $2.78B |
Volume | 7,591,579 | — |
Sector | Industrials | Consumer Cyclical |
52-Week High | $252.15 | $31.03 |
52-Week Low | $179.12 | $17.19 |
Enterprise Value | $210.23B | $3.19B |
Dividend Yield | 0.03% | 2.75% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Boeing (BA) trades at $230.11, down 1.15% on the day, with a bullish technical signal and strong analyst support. The company shows improving fundamentals with 2025 revenue of $89.46 billion and net income of $2.24 billion, marking a return to profitability after three years of losses. Recent news highlights Boeing's strategic divestiture of non-core aviation technology units to Archer Aviation, allowing greater focus on core aerospace operations.
The outlook remains positive with 67% analyst buy ratings and a $280.83 consensus price target representing 22% upside potential. Key risks include execution challenges in production ramp-up, high debt levels, and competitive pressures. Earnings momentum is mixed with a recent Q2 2026 miss but beats in prior quarters, requiring monitoring of Q3 2026 results due soon.
Harley-Davidson (HOG) trades at $26.10, up 0.35% with a bullish technical signal from moving averages. The company reported mixed Q2 2026 results with an EPS beat ($0.75 vs. $0.645 expected) but revenue challenges, while raising full-year guidance. Valuation appears reasonable with P/E of 14.84 and P/S of 0.72, though profitability metrics show pressure with net margin at 4.78%.
The outlook remains cautiously optimistic with analyst consensus at $26.00 target. Key opportunities include North American sales strength and cost-cutting initiatives, while risks involve raw material costs and competitive pressures. Institutional activity shows mixed signals with recent large purchases and sales.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Boeing Co
The Boeing Company, together with its subsidiaries, develops, produces, and markets commercial jet aircraft, as well as provides related support services to the commercial airline industry worldwide. The Company also researches, develops, produces, modifies, and supports information, space, and defense systems, including military aircraft, helicopters and space and missile systems.
Read more on BA →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
