Avantis US Small Cap Value ETF vs e l f Beauty Inc — how do they compare? Avantis US Small Cap Value ETF trades at $124.67, while e l f Beauty Inc trades at $72.53 (market cap $4.26B). The key difference: Avantis US Small Cap Value ETF is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| AVUV | ELF | |
|---|---|---|
Sector | Sector/Thematic | Technology |
52-Week High | $124.94 | $146.67 |
52-Week Low | $90.37 | $49.57 |
Market Cap | — | $4.26B |
Enterprise Value | — | $4.89B |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
ELF Beauty trades at $75.10, down 2.15% on the day, with a bullish technical signal from moving averages. The company reported strong revenue of $1.31 billion in 2025 and has beaten earnings estimates for three consecutive quarters. Recent news highlights brand expansion and a 32% stock jump in June 2026, though growth is transitioning as the core brand softens.
The outlook is mixed: analyst consensus is evenly split between Buy and Hold, with a $74.42 price target near the current price. Upside potential exists from skincare and international expansion, but risks include cost pressures, tariff exposure, and the need to sustain double-digit sales growth amid competitive dynamics.
Trailing returns across standard periods
AVUV is an actively managed ETF that targets small-cap value companies in the United States. It uses a systematic, rules-based process to identify firms with low valuations and high profitability, aiming to capture the historical premiums of 'size' and 'value' while filtering for financial quality.
Read more on AVUV →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →