ASE Technology Holding Co Ltd vs Harley-Davidson Inc — how do they compare? ASE Technology Holding Co Ltd trades at $39.18 (market cap $101.68B), while Harley-Davidson Inc trades at $27.42 (market cap $2.72B). The key difference: ASE Technology Holding Co Ltd is far larger — about 37.4× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.82%). Which is the better fit depends on your goals.
| ASX | HOG | |
|---|---|---|
Market Cap | $101.68B | $2.72B |
Sector | Technology | Consumer Cyclical |
52-Week High | $45.12 | $31.03 |
52-Week Low | $9.63 | $17.19 |
Enterprise Value | $106.08B | $3.13B |
Dividend Yield | 1.11% | 2.82% |
Trailing returns across standard periods
Latest headlines on both assets
ASE Technology Holding Co Ltd is a semiconductor assembly and testing firm. The company operates in segments: Packaging, Testing, and Electronic Manufacturing Services. Of these, packaging services contribute the most revenue. It involves packaging bare semiconductors into completed semiconductors with improved electrical and thermal characteristics. The Testing Segment includes front-end engineering testing, wafer probing, and final testing services. In the EMS segment, the company designs manufacture and sells electronic components and telecommunication equipment motherboards. The company is based in Taiwan but garners over half its sales from firms in the United States.
Read more on ASX →Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →