ASE Technology Holding Co Ltd vs Celsius Holdings, Inc. — how do they compare? ASE Technology Holding Co Ltd trades at $39.2 (market cap $101.68B), while Celsius Holdings, Inc. trades at $27.99 (market cap $6.89B). The key difference: ASE Technology Holding Co Ltd is far larger — about 14.8× Celsius Holdings, Inc.'s market cap, and ASE Technology Holding Co Ltd pays a 1.11% dividend while Celsius Holdings, Inc. pays none. Which is the better fit depends on your goals.
| ASX | CELH | |
|---|---|---|
Market Cap | $101.68B | $6.89B |
Sector | Technology | Consumer Staples |
52-Week High | $45.12 | $64.86 |
52-Week Low | $9.63 | $23.77 |
Enterprise Value | $106.08B | $8.68B |
Dividend Yield | 1.11% | — |
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CELH trades at $27.77, up 16.83% in 24 hours, but technical indicators signal a bearish trend. The company reported Q2 2026 earnings of $0.36 per share, missing estimates, with revenue growth slowing to 11% year-over-year. Recent news includes an analyst downgrade and leadership changes amid an organizational realignment. Valuation metrics remain elevated with a P/E of 120.74 and P/S of 2.37.
The outlook is mixed: strong analyst consensus (95.65% buy ratings) and a $44.08 price target suggest upside, but risks include core brand weakness, margin pressure, and a pending legal investigation. Investors should weigh growth potential from Alani Nu and Rockstar integrations against execution challenges and high valuation multiples.
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ASE Technology Holding Co Ltd is a semiconductor assembly and testing firm. The company operates in segments: Packaging, Testing, and Electronic Manufacturing Services. Of these, packaging services contribute the most revenue. It involves packaging bare semiconductors into completed semiconductors with improved electrical and thermal characteristics. The Testing Segment includes front-end engineering testing, wafer probing, and final testing services. In the EMS segment, the company designs manufacture and sells electronic components and telecommunication equipment motherboards. The company is based in Taiwan but garners over half its sales from firms in the United States.
Read more on ASX →Celsius Holdings Inc engages in the development, marketing, sale, and distribution of functional calorie-burning beverages. It offers flavors including cola, orange, wild berry and lemon iced tea and non-carbonated flavors such as Raspberry Acai Green Tea and Peach Mango Green Tea under the Celsius brand name. The company distributes its products through direct-store-delivery distributors, as well as directly to retailers across various retail segments, including supermarkets, convenience stores, drug stores, nutritional stores, mass merchants, health clubs, spas, gyms, military, and e-commerce websites.
Read more on CELH →