Applovin Corporation vs Macy's Inc — how do they compare? Applovin Corporation trades at $443.99 (market cap $170.31B), while Macy's Inc trades at $22.77 (market cap $5.96B). The key difference: Applovin Corporation is far larger — about 28.6× Macy's Inc's market cap, and Macy's Inc pays a 3.38% dividend while Applovin Corporation pays none. Which is the better fit depends on your goals.
| APP | M | |
|---|---|---|
Market Cap | $170.31B | $5.96B |
Sector | Technology | Consumer Cyclical |
52-Week High | $733.60 | $25.96 |
52-Week Low | $335.10 | $11.90 |
Enterprise Value | $171.07B | $9.77B |
Dividend Yield | — | 3.38% |
Signals from Pluang's Aura AI — not financial advice
AppLovin (APP) trades at $506.98, down 2.58% amid recent market volatility, with technical indicators showing a neutral bias. The company demonstrates exceptional profitability with 64.29% net income margins and has beaten earnings estimates for three consecutive quarters. Strong revenue growth is projected to reach $6.2 billion in 2026, though valuation multiples remain elevated with a P/E of 44.09.
The outlook remains positive given analyst consensus of 88% buy ratings and a $644.09 price target, representing 27% upside potential. Key risks include premium valuation sensitivity and competitive pressures in mobile advertising software. Recent news highlights market rotation impacts but also notes AppLovin's gaining e-commerce advertising share according to Jefferies survey (July 10, 2026).
Macy's (M) trades at $22.78, up 0.62% with a bullish technical signal. The stock shows strong valuation metrics with P/E of 9.36 and P/S of 0.27, while recent earnings have consistently beaten expectations. Revenue declined to $23.01B in 2025 but net income improved to $582M. Analyst consensus is mixed with 32.5% buy ratings and a $24.83 price target. Recent news highlights Berkshire Hathaway's new 3.04 million-share stake and the company's 'Bold New Chapter' restructuring progress.
Macy's presents a turnaround opportunity with attractive valuation and improving profitability, though revenue declines and retail sector challenges persist. The stock's technical strength and institutional interest suggest potential upside to the $24.83 consensus target, but investors face risks from consumer spending volatility and execution challenges in the restructuring plan.
Trailing returns across standard periods
Latest headlines on both assets
AppLovin provides a software platform for mobile app developers to market, monetize, and analyze their apps. Its AI-powered tools help developers grow their business by connecting them with global advertising networks.
Read more on APP →Founded in 1858 and based in New York City, Macy's operates 570 stores under the Macy's nameplate, 58 stores under the Bloomingdale's nameplate, and 160 freestanding Bluemercury specialty beauty stores (as of the end of fiscal-year 2021). Macy's also operates e-commerce sites and licenses two Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances comprised 59% of Macy's 2021 sales.
Read more on M →