A O Smith Corp vs e l f Beauty Inc — how do they compare? A O Smith Corp trades at $63.65 (market cap $8.48B), while e l f Beauty Inc trades at $94.65 (market cap $5.62B). The key difference: A O Smith Corp is the larger of the two by market cap, and A O Smith Corp pays a 2.31% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| AOS | ELF | |
|---|---|---|
Market Cap | $8.48B | $5.62B |
Sector | Industrials | Technology |
52-Week High | $80.47 | $146.67 |
52-Week Low | $55.78 | $49.57 |
Enterprise Value | $8.98B | $6.20B |
Dividend Yield | 2.31% | — |
Signals from Pluang's Aura AI — not financial advice
A. O. Smith Corporation (AOS) trades at $63.98, up 1.57% today, with a bullish technical signal from moving averages and support at $63. Recent Q2 2026 earnings beat estimates at $1.03 per share, driven by North America strength, though net income margins softened to 13.15% in 2025. The company maintains solid profitability with a 27.13% ROE and a $0.36 dividend declared for H2-2026.
Outlook is mixed: analyst consensus targets $67.25 with 33% buy ratings, but Zacks flagged AOS as a strong sell in June 2026. Risks include higher input costs, weak China demand, and competitive pressures. Cash flow turned positive in 2026, yet revenue stagnation around $3.8B warrants caution for growth investors.
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
Trailing returns across standard periods
A.O. Smith Corporation manufactures and markets comprehensive lines of residential and commercial gas, gas tankless, and electric water heaters. Supplementary products include water heating equipment, condensing and noncondensing boilers, and water system tanks. The company's two operating segments are by geographic region: North America (majority of total revenue) and the Rest of the World. A material portion of sales in North America derive from replacing existing products, and the company utilizes a wholesale distribution channel and multiple selling locations. The Rest of the World segment sells primarily to Asian countries and operates sales offices to expand distribution and market its product portfolio.
Read more on AOS →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →