Compare Amazon.com Inc (AMZN) vs Wix.Com Ltd (WIX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amazon.com Inc vs Wix.Com Ltd — how do they compare? Amazon.com Inc trades at $248.05 (market cap $2.64T), while Wix.Com Ltd trades at $52.82 (market cap $2.10B). The key difference: Amazon.com Inc is far larger — about 1257.1× Wix.Com Ltd's market cap, and Amazon.com Inc is trading nearer its 52-week high, Wix.Com Ltd nearer its low. Which is the better fit depends on your goals.
| AMZN | WIX | |
|---|---|---|
Market Cap | $2.64T | $2.10B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $274.95 | $184.24 |
52-Week Low | $198.79 | $40.43 |
Enterprise Value | $2.71T | $1.66B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $247.80, up 1.0% with strong technical momentum and bullish moving average signals. The company demonstrates robust fundamentals with revenue growing to $716.92B in 2025 and net income reaching $77.67B. Recent Q1 2026 earnings beat expectations significantly at $2.78 EPS versus $1.63 expected. Technical indicators show the stock trading near resistance at $249 with RSI suggesting mild overbought conditions at 71.32.
Amazon presents a compelling investment case with strong analyst support (88.3% buy rating) and a $320.75 consensus price target representing 29% upside. However, risks include aggressive capital expenditures ($142.55B investing outflow in 2025) and intensifying competition in e-commerce and cloud services. The stock's premium valuation (P/E 29.35) requires continued execution on AI initiatives and AWS growth to justify current levels.
Wix trades at $50.14, up 1.83% today, with a bearish technical signal despite recent earnings beats in Q3 and Q4 2025. Revenue grew to $1.99B in 2025, but net income margin remains negative at -1.97%. Recent news includes partnerships with Elavon and Microsoft, but multiple law firms are investigating potential securities fraud following a 27% stock drop in May 2026.
Analyst consensus is bullish with a $83.13 price target, but risks include ongoing fraud investigations, volatile cash flows, and negative shareholder equity. The stock faces headwinds from competitive pressures and execution risks despite strong revenue growth and institutional support.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →About Wix.Com Ltd
Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →
