Compare Amazon.com Inc (AMZN) vs Vital Farms Inc (VITL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amazon.com Inc vs Vital Farms Inc — how do they compare? Amazon.com Inc trades at $248.05 (market cap $2.64T), while Vital Farms Inc trades at $12.76 (market cap $554.89M). The key difference: Amazon.com Inc is far larger — about 4757.7× Vital Farms Inc's market cap, and Amazon.com Inc is trading nearer its 52-week high, Vital Farms Inc nearer its low. Which is the better fit depends on your goals.
| AMZN | VITL | |
|---|---|---|
Market Cap | $2.64T | $554.89M |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $274.95 | $52.41 |
52-Week Low | $198.79 | $8.28 |
Enterprise Value | $2.71T | $557.69M |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $247.80, up 1.0% with strong technical momentum and bullish moving average signals. The company demonstrates robust fundamentals with revenue growing to $716.92B in 2025 and net income reaching $77.67B. Recent Q1 2026 earnings beat expectations significantly at $2.78 EPS versus $1.63 expected. Technical indicators show the stock trading near resistance at $249 with RSI suggesting mild overbought conditions at 71.32.
Amazon presents a compelling investment case with strong analyst support (88.3% buy rating) and a $320.75 consensus price target representing 29% upside. However, risks include aggressive capital expenditures ($142.55B investing outflow in 2025) and intensifying competition in e-commerce and cloud services. The stock's premium valuation (P/E 29.35) requires continued execution on AI initiatives and AWS growth to justify current levels.
Vital Farms (VITL) trades at $12.95, down 0.08% on the day, with a bullish technical signal supported by moving averages but overbought RSI readings. The stock shows solid profitability with a 6.1% net margin and 15.44% ROE, though earnings missed expectations in two recent quarters. Valuation appears reasonable with a P/E of 12.45 and P/S of 0.75. Recent news highlights volatility, including a class-action lawsuit filed in May 2026, while cash flow trends indicate significant investing outflows.
The outlook is mixed: analyst consensus leans bullish with a $13.50 price target, but risks include legal overhangs, earnings volatility, and negative cash flow. Revenue growth is modest, projected at $784M for 2026, but profit margins are declining. Investors should weigh strong fundamentals against near-term headwinds from litigation and operational challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →About Vital Farms Inc
Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →
