Compare Amazon.com Inc (AMZN) vs e l f Beauty Inc (ELF) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Amazon.com Inc vs e l f Beauty Inc — how do they compare? Amazon.com Inc trades at $244.84 (market cap $2.64T), while e l f Beauty Inc trades at $75.5 (market cap $4.52B). The key difference: Amazon.com Inc is far larger — about 584.1× e l f Beauty Inc's market cap, and Amazon.com Inc is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| AMZN | ELF | |
|---|---|---|
Market Cap | $2.64T | $4.52B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $274.95 | $146.67 |
52-Week Low | $198.79 | $49.57 |
Enterprise Value | $2.71T | $5.15B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $245.34, down 0.69% on the day, with strong technical momentum showing a bullish moving average signal. The company demonstrates robust fundamentals with revenue growth from $638B in 2024 to $716.9B in 2025 and net income surging to $77.67B. Recent CEO communications highlight Amazon's AI chip business reaching $20+ billion run-rate and strong visibility into future cash flows from massive capital investments.
Amazon presents a compelling investment case with 88% analyst buy ratings and a $320.75 consensus price target representing 31% upside. Key opportunities include AWS growth and AI leadership, while risks involve intense retail competition and the sustainability of massive capital expenditures. The stock's current valuation at 29.35 P/E appears reasonable given growth trajectory and profitability improvements.
ELF trades at $76.75, up 1.31% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth and high gross margins, though valuation multiples appear elevated. Recent news highlights brand expansion and market share gains, with analyst sentiment mixed but leaning positive.
Outlook remains optimistic due to consistent earnings outperformance and strategic initiatives, but risks include high P/E ratio, competitive pressures, and sensitivity to tariffs. Upside potential exists if growth targets are met, yet investors should weigh valuation concerns against growth trajectory.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Amazon.com Inc
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →
