Amazon.com Inc vs e l f Beauty Inc — how do they compare? Amazon.com Inc trades at $272.66 (market cap $3.00T), while e l f Beauty Inc trades at $94.65 (market cap $5.62B). The key difference: Amazon.com Inc is far larger — about 533.8× e l f Beauty Inc's market cap, and Amazon.com Inc is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| AMZN | ELF | |
|---|---|---|
Market Cap | $3.00T | $5.62B |
Volume | 3,931,282 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $284.02 | $146.67 |
52-Week Low | $198.79 | $49.57 |
Enterprise Value | $3.10T | $6.20B |
Signals from Pluang's Aura AI — not financial advice
Amazon (AMZN) trades at $278.09, up 1.32% with strong technical momentum and bullish moving averages. The company demonstrates robust fundamentals with revenue growth from $638B in 2024 to $716.9B in 2025 and net income surging to $77.7B. Recent earnings show beats in Q1 and Q2 2026, while analyst sentiment remains overwhelmingly positive with 89% buy ratings and a $333.86 consensus price target.
Amazon's outlook remains favorable with accelerating AI investments and AWS growth driving future cash flows. Key risks include aggressive capital expenditure plans ($216.8B investing outflow projected for 2026) and intensifying competition in e-commerce and cloud services. The stock presents growth potential but requires monitoring of execution on massive infrastructure investments.
ELF trades at $98.49, up 6.69% in 24 hours, near its 52-week high. The stock exhibits a bullish technical trend with strong support at $93 and resistance at $101. Recent Q2 2026 earnings beat expectations with EPS of $1.75 versus $0.71 expected, driven by 36% revenue growth and the Rhode acquisition. The company raised fiscal 2027 guidance, reflecting robust demand and international expansion.
Outlook remains positive due to consistent sales growth and strategic initiatives, but risks include high valuation (P/E 97.18) and reliance on acquisitions for growth. The stock offers growth potential but faces margin pressure from increased investments and competitive dynamics in the beauty sector.
Trailing returns across standard periods
Latest headlines on both assets
Amazon.com, Inc. is an online retailer that offers a wide range of products. The Company products include books, music, computers, electronics and numerous other products. Amazon offers personalized shopping services, Web-based credit card payment, and direct shipping to customers. Amazon also operates a cloud platform offering services globally.
Read more on AMZN →e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →