AMC ENTERTAINMENT HOLDINGS, INC. vs Booking Holdings Inc — how do they compare? AMC ENTERTAINMENT HOLDINGS, INC. trades at $1.92 (market cap $1.69B), while Booking Holdings Inc trades at $175.64 (market cap $138.23B). The key difference: Booking Holdings Inc is far larger — about 81.8× AMC ENTERTAINMENT HOLDINGS, INC.'s market cap, and Booking Holdings Inc pays the higher dividend (0.9%). Which is the better fit depends on your goals.
| AMC | BKNG | |
|---|---|---|
Market Cap | $1.69B | $138.23B |
Sector | Media | Consumer Cyclical |
52-Week High | $3.54 | $231.02 |
52-Week Low | $0.95 | $154.13 |
Enterprise Value | $9.28B | $141.15B |
Dividend Yield | 0.11% | 0.9% |
Signals from Pluang's Aura AI — not financial advice
AMC trades at $1.89, down 0.53% on the day, with mixed technical signals showing a bullish moving average trend but neutral oscillators. The company reported Q1 2026 EPS of -$0.36, missing expectations, while revenue trends show modest growth from $4.6B in 2024 to $4.85B in 2025. Recent news highlights box office recovery optimism and a $200 million stock offering that caused dilution concerns.
Outlook remains challenging with persistent net losses and high debt burden, though analyst consensus targets $1.90 with 32% buy ratings. Key risks include ongoing dilution from equity offerings, competitive pressures in entertainment, and the need for sustained box office recovery to improve cash flow and profitability.
Booking Holdings (BKNG) trades at $178.39, up 1.64% with mixed technical signals showing bearish overall momentum but bullish moving averages. The company maintains strong fundamentals with $26.92B revenue and 22.23% net margin in 2025, though Q2 2026 earnings remain pending. Recent news highlights AI integration efforts and travel demand resilience despite geopolitical concerns.
BKNG presents a compelling valuation case with analyst consensus target of $222.81 (25% upside) and no sell ratings. Key risks include AI disruption fears and Middle East tensions, but the company's dominant OTA position and robust cash flow generation support long-term growth prospects in the travel recovery cycle.
Trailing returns across standard periods
AMC Entertainment Holdings, Inc. operates as a holding company. The Company, through its subsidiaries, provides theatrical exhibition, movie screening, food distribution, online ticket booking, and other related services. AMC Entertainment offers movie theaters worldwide.
Read more on AMC →Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →