Applied Materials, Inc. vs Booking Holdings Inc — how do they compare? Applied Materials, Inc. trades at $571.64 (market cap $478.36B), while Booking Holdings Inc trades at $175.85 (market cap $138.23B). The key difference: Applied Materials, Inc. is far larger — about 3.5× Booking Holdings Inc's market cap, and Booking Holdings Inc pays the higher dividend (0.9%). Which is the better fit depends on your goals.
| AMAT | BKNG | |
|---|---|---|
Market Cap | $478.36B | $138.23B |
Sector | Technology | Consumer Cyclical |
52-Week High | $723.00 | $231.02 |
52-Week Low | $156.25 | $154.13 |
Enterprise Value | $477.39B | $141.15B |
Dividend Yield | 0.35% | 0.9% |
Signals from Pluang's Aura AI — not financial advice
Applied Materials (AMAT) trades at $602.50, up 2.35% recently, with strong technical support near $573 and resistance at $617. The company demonstrates robust fundamentals, including a 29.31% net income margin and consistent earnings beats, while benefiting from AI-driven semiconductor demand highlighted in recent CEO commentary (CNBC, 2026-05-28).
Outlook remains positive given analyst consensus of $644.33 price target and 76.9% buy ratings, though elevated P/E of 56.68 poses valuation risk. Key opportunities include AI infrastructure growth, while risks involve cyclical semiconductor demand and execution challenges in scaling operations.
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Latest headlines on both assets
Applied Materials is the world's largest supplier of semiconductor manufacturing equipment, providing materials engineering solutions to help make nearly every chip in the world. The firm's systems are used in nearly every major process step with the exception of lithography. Key tools include those for chemical and physical vapor deposition, etching, chemical mechanical polishing, wafer- and reticle-inspection, critical dimension measurement, and defect-inspection scanning electron microscopes.
Read more on AMAT →Booking is the world's largest online travel agency by revenue, offering booking and payment services for hotel and alternative accommodation rooms, airline tickets, rental cars, restaurant reservations, cruises, experiences, and other vacation packages. The company operates a number of branded travel booking sites, including Booking.com, Agoda, OpenTable, and Rentalcars.com, and has expanded into travel media with the acquisitions of Kayak and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.
Read more on BKNG →