Affirm Holdings Inc vs ASML Holding NV — how do they compare? Affirm Holdings Inc trades at $73.4 (market cap $25.69B), while ASML Holding NV trades at $1,815.91 (market cap $689.17B). The key difference: ASML Holding NV is far larger — about 26.8× Affirm Holdings Inc's market cap, and ASML Holding NV pays a 0.5% dividend while Affirm Holdings Inc pays none. Which is the better fit depends on your goals.
| AFRM | ASML | |
|---|---|---|
Market Cap | $25.69B | $689.17B |
Sector | Financials | Technology |
52-Week High | $92.18 | $1.99K |
52-Week Low | $42.53 | $725.85 |
Enterprise Value | $32.30B | $682.70B |
Dividend Yield | — | 0.5% |
Signals from Pluang's Aura AI — not financial advice
Affirm Holdings (AFRM) trades at $73.42, down 2.81% on the day, amid a bullish technical outlook and strong fundamental momentum. The stock has consistently beaten earnings expectations in recent quarters, with revenue surging from $1.3B in 2022 to $3.22B in 2025, while achieving positive net income of $52.19M after years of losses. Analyst consensus is strongly bullish with a $95.75 price target, and institutional interest remains high.
AFRM presents a compelling growth story with accelerating profitability and expanding market share in fintech, though elevated valuation multiples and sensitivity to interest rate changes pose risks. The stock's upside potential hinges on sustained execution and macroeconomic stability, making it suitable for growth-oriented investors comfortable with volatility.
ASML trades at $1,810.93, up 4.47% today, with a bullish technical signal from moving averages and strong analyst consensus. The stock is near its pivot point of $1,799, with resistance at $1,820. Recent earnings beat expectations in Q1 and Q2 2026, and revenue grew to $32.67 billion in 2025. The company maintains high profitability with a net margin of 27.78% and robust cash flow from operations of $12.66 billion.
Outlook remains positive due to AI-driven semiconductor demand, but risks include high valuation multiples and geopolitical tensions affecting Chinese business. Analysts see upside to a $2,390 consensus target, with 57% recommending buy. Institutional interest is strong, though the stock faces overbought signals on short-term RSI.
Trailing returns across standard periods
Latest headlines on both assets
Affirm Holdings Inc offers a platform for digital and mobile first commerce. It comprises a point-of-sale payment solution for consumers, merchant commerce solutions, and a consumer-focused app. The firm generates its revenue from merchant networks, and through virtual card networks among others. Geographically, it generates a major share of its revenue from the United States.
Read more on AFRM →Founded in 1984 and based in the Netherlands, ASML is the leader in photolithography systems used in the manufacturing of semiconductors. Photolithography is the process in which a light source is used to expose circuit patterns from a photomask onto a semiconductor wafer. The latest technological advances in this segment allow chipmakers to continually increase the number of transistors on the same area of silicon, with lithography historically representing a meaningful portion of the cost of making cutting-edge chips. Chipmakers require next-generation EUV lithography tools from ASML to continue past the 5-nanometer process node. ASML's products are used at every major semiconductor manufacturer, including Intel, Samsung, and TSMC.
Read more on ASML →