Price movement over the last 24 hours
ADT Inc vs Unity Software Inc — how do they compare? ADT Inc trades at $6.71 (market cap $5.07B), while Unity Software Inc trades at $28.8 (market cap $12.95B). The key difference: Unity Software Inc is far larger — about 2.6× ADT Inc's market cap, and ADT Inc pays a 3.18% dividend while Unity Software Inc pays none. Which is the better fit depends on your goals.
| ADT | U | |
|---|---|---|
Market Cap | $5.07B | $12.95B |
Sector | Industrials | Technology |
52-Week High | $8.85 | $49.47 |
52-Week Low | $6.30 | $17.13 |
Enterprise Value | $12.62B | $13.04B |
Dividend Yield | 3.18% | — |
Signals from Pluang's Aura AI — not financial advice
ADT trades at $6.91, up 1.17% today, with a bullish technical signal and consistent earnings beats. The company shows strong profitability with an 80.82% gross margin and 12.14% net margin, supported by positive news including recent industry awards and board participation in the Connectivity Standards Alliance. Cash flow from operations remains robust at $1.88 billion for 2025, though net cash flow was slightly negative.
Outlook is positive with analyst consensus leaning buy (47% buy ratings), but risks include high long-term debt of $7.51 billion and competitive pressures in home security. Revenue growth is stable, and valuation metrics like P/E of 8.88 suggest potential undervaluation, making it attractive for value-oriented investors mindful of leverage.
Unity Software (U) trades at $29.66, up 1.16% today, with a bullish technical outlook and strong analyst support. The stock shows improving fundamentals with revenue stable at $1.85 billion in 2025 and narrowing losses, while operating cash flow grew to $423 million. Recent news highlights Unity's strategic pivot toward AI-driven advertising and developer tools, boosting investor confidence despite ongoing net losses.
The outlook is cautiously optimistic with a consensus price target of $36.50 implying 23% upside. Key opportunities include AI integration and margin expansion, but risks persist from competitive pressures, high debt, and profitability challenges. Investors should weigh growth potential against execution risks in the evolving tech landscape.
Trailing returns across standard periods
ADT Inc is a provider of monitored security, interactive home and business automation, and related monitoring services in the United States and Canada. ADT offers residential, commercial, and multi-site customers a comprehensive set of burglary, video, access control, fire and smoke alarm, and medical alert solutions. It provides interactive home and business automation solutions designed to control access, react to movement, and sense carbon monoxide, flooding, changes in temperature or other environmental conditions, as well as address personal emergencies, such as injuries and medical emergencies. In addition, it offers professional monitoring of third-party devices through ADT Canopy platform. The product brands of the company are ADT and ADT Pulse, and Protection One brand.
Read more on ADT →Unity Software Inc provides a software platform for creating and operating interactive, real-time 3D content. The platform can be used to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The business is spread across the United States, Greater China, EMEA, APAC and Other Americas, of which key revenue is derived from the EMEA region. The products are used in the gaming industry, architecture and construction sector, animation industry, and designing sector.
Read more on U →