Zillow has announced a multiyear partnership with Major League Baseball (MLB) to become the official real estate and home rentals marketplace partner. The deal covers the entire 2026 baseball season, including spring training, home openers, All-Star Week, and the postseason, with integrations across national broadcasts, streaming, digital platforms, and in-stadium experiences. This partnership highlights the shared theme of "home" between baseball and Zillow's mission to help people find and move into homes. Zillow will leverage MLB's marketing ecosystem to connect with millions of renters, buyers, and sellers throughout the season, reinforcing its brand platform "Someday starts today" which encourages taking the first step toward homeownership or renting.
