Zeta Global shares surge 50% as its unique data cloud drives strong growth and AI-powered marketing.

Zeta Global's stock has risen about 50% this year, reflecting renewed investor interest in its role as an infrastructure provider. The company boasts a proprietary data cloud with information on approximately 535 million individuals and 3 trillion consumer signals, independent of browser cookies or third-party data brokers. This unique data advantage powers AI-driven sales and marketing solutions, supporting strong growth and improved adjusted EBITDA. Analysts view Zeta as a compelling growth opportunity in the software-as-a-service (SaaS) sector, benefiting from a broader rebound in software stocks.