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Apple aims to revamp Siri at WWDC, testing AI progress before CEO Tim Cook's exit

Market News
05 Jun 2026
CNBC
View Source
Neutral
pluang ai news

At Apple's upcoming WWDC, the company plans to unveil a major overhaul of Siri, its voice assistant, as a key part of CEO Tim Cook's final developer conference before John Ternus takes over. The new Siri is expected to feature chatbot capabilities, multi-step command handling, and deeper integration with third-party apps, potentially powered by partnerships including Google Cloud. This update is crucial for Apple to prove its AI strategy and justify its high valuation amid strong iPhone sales and services growth. However, analysts caution that Siri's success depends on developer support and consumer adoption, with the real test coming in September alongside the new iPhone launch.

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