Wix.com Ltd. is considered a Strong Buy despite a 45% decline year-to-date and missing Q1 earnings expectations. The company reported a 14% year-over-year revenue increase to $541.2 million, with bookings up 15% and annual recurring revenue reaching $1.90 billion. Wix's AI initiatives, including Base44 and the Harmony large language model, position it as a leader in app development and AI-powered creative tools. Trading at a low free cash flow multiple of 4.9x EV/FY26 FCF and generating strong cash flows, Wix offers a lower-risk entry point for investors as AI adoption accelerates.
Wix.com reported Q1 2026 revenue of $541 million, up 14% year-over-year, fueled by a 15% increase in bookings to $585 million. Growth was driven by new user cohorts, especially from its Base44 acquisition, and the launch of its proprietary AI model p...
Wix shares have dropped about 57% over the past year, reaching a 10-year low valuation, but Jefferies maintains a 'Buy' rating citing improving partner demand and growing traction in AI products like Base44 and Harmony. A survey showed 70% of web-bui...
