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Wix rated a strong buy as AI boosts growth and stock buyback signals confidence despite low share price.

Analyst Insights
14 Jul 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Wix is considered a solid buy due to its self-serve, low-cost model and in-house AI tools that position it well amid evolving market trends. The company’s aggressive 30% stock buyback at $92 per share suggests strong management confidence, even though the current share price is around $50. Valuation metrics like a trailing twelve months non-GAAP P/E of 7.77 and a price-to-sales ratio of 1.36 indicate the market may be overly pessimistic about Wix’s prospects. Overall, AI is viewed as a growth tailwind rather than a threat, supporting Wix’s potential for future gains.

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