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JPMorgan downgrades Wix.com, cuts price target to $91 amid slowing growth and rising risks.

Analyst Insights
27 Mar 2026
24/7 Wall Street
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Bearish
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JPMorgan analyst Alexei Gogolev downgraded Wix.com from Neutral to Underweight and lowered the price target from $114 to $91, signaling limited upside and notable downside risk. The downgrade reflects concerns over slowing core revenue growth, volatile margin improvements, and increased competition in the website and e-commerce space. Despite a recent stock rebound, Wix's Q4 2025 results showed revenue slightly missing estimates and a widening operating loss. The company is investing in AI and no-code platforms, but JPMorgan questions if these will reverse the core business slowdown or just mask it. This contrasts with broader analyst optimism, as the consensus target remains much higher.

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