West Ham and BrewDog launch Boleyn Brew, a fan-created matchday beer honoring club heritage.

West Ham United and BrewDog, owned by Tilray Brands, have introduced Boleyn Brew, a new oat lager beer created with direct input from West Ham supporters. The beer, featuring tropical fruit and citrus notes, celebrates the club's history and heritage, named after the iconic Boleyn Ground. It debuts at London Stadium during West Ham's match against Southampton, with limited-edition cans available online. This collaboration strengthens BrewDog's role as West Ham's official beer partner and highlights a fan-first approach to product development and matchday experiences.

Tilray Brands, owner of BrewDog, sees its stock priced at USD 3.04 on Pluang as of Oct 21, 2026 18:11 WIB. The stock's 1-day change is a modest increase of 0.33%, with a market cap of $447.80 million. This stable trading environment coincides with the launch of Boleyn Brew, a fan-inspired beer celebrating West Ham United's heritage.