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Walmart's digital growth drives 12% upside potential with strong e-commerce and advertising gains.

Analyst Insights
13 Aug 2026
24/7 Wall Street
View Source
Bullish
Walmart's digital growth drives 12% upside potential with strong e-commerce and advertising gains.

Walmart is evolving into a diversified commerce platform, with digital sales now 23% of net revenue and e-commerce growing 26%. Its advertising and marketplace segments are boosting profits, contributing 50% of incremental profit. Analysts see an 11.75% upside to $128.33, citing strong digital momentum and a favorable valuation compared to peers like Costco and Kroger. Risks include high inventory costs and negative free cash flow, but continued digital execution could push Walmart's stock higher by year-end.

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