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Payment choice is key to keeping high-value shoppers at checkout, says Visa.

Market News
17 Aug 2026
PYMNTS
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Bullish
pluang ai news

Visa highlights that offering preferred payment options is crucial for merchants to retain high-value shoppers who use AI tools for shopping. These shoppers, often affluent and digitally savvy, expect seamless payment experiences that match their preferences. Merchants face challenges in recognizing AI-driven shoppers and ensuring product data is machine-readable to support AI agents. Visa advises merchants to enhance commerce infrastructure, improve customer recognition, and support diverse payment methods to maintain loyalty and complete sales.

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