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Village Farms pilots THC potency range labels on cannabis in Canada, enhancing transparency for consumers.

Market News
09 Apr 2026
Village Farms International, Inc.
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Bullish
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Village Farms International's Pure Sunfarms brand has introduced THC potency range labeling on its Pink Kush cannabis flower packaging in British Columbia, marking the first such commercial use in the Canadian recreational market. This pilot program reflects the natural variability of THC in cannabis and aims to provide consumers with more accurate and transparent information about product potency. The initiative builds on Village Farms' research into THC variability and represents a shift toward broader quality communication beyond a single potency number, emphasizing factors like aroma and terpene profile. Early consumer feedback shows strong interest and understanding of this labeling approach, which could set a new industry standard for transparency and trust.

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