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Shirofune launches Walmart Connect to automate and unify retail media campaign management.

Market News
16 Jul 2026
Not Specified
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Bullish
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Shirofune has introduced Walmart Connect, an integration that allows advertisers and agencies to manage Walmart retail media campaigns alongside other digital channels within a single platform. This automation reduces manual bid adjustments and reporting efforts, improving efficiency and optimization for retail media advertising. Walmart Connect leverages Walmart's strong retail data to help brands target consumers closer to purchase, addressing rising acquisition costs and fragmented data challenges. This move enhances Shirofune's omnichannel capabilities, supporting advertisers in managing complex media strategies more effectively.

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