Vereigen Media's latest "From the Source" podcast episode features Conduent's Rebecca Halpern discussing the importance of relevance and timing in B2B marketing. She emphasizes focusing on meaningful leads with real buying intent rather than volume, and stresses the need for strong sales and marketing alignment to avoid wasted efforts. The episode also covers how honest vendor partnerships contribute to successful demand generation. This insight helps B2B marketers improve lead quality and conversion by prioritizing relevance and collaboration.
Shirofune has introduced Walmart Connect, an integration that allows advertisers and agencies to manage Walmart retail media campaigns alongside other digital channels within a single platform. This automation reduces manual bid adjustments and repor...
Purecore Metals Inc. has signed a non-binding letter of intent with Skyharbour Resources to acquire an option to earn up to 100% interest in the Yurchison uranium property in Saskatchewan's Athabasca Basin. The property covers over 35,000 hectares an...
Point completed a $508.6 million rated asset-backed securitization of its Home Equity Investment (HEI) assets, marking the largest transaction ever in the HEI asset class. The deal attracted over 30 institutional investors and priced at significantly...
The global reactive hot melt adhesives market is projected to grow from $2.02 billion in 2025 to $4.29 billion by 2035, at a CAGR of 7.72%. Growth is driven by regulations limiting solvent-based adhesives, increased use of polyurethane adhesives in a...
TransUnion has enhanced its mortgage credit report by integrating TruVision™ Alternative Credit Attributes (ACA 2.0) from FactorTrust® to provide lenders with broader insights beyond traditional credit data. This new data helps lenders identify borro...
