Treasure Global sets up Digital Asset Treasury with Ethereum, plans up to $100M blockchain investment

Treasure Global Inc., a Southeast Asia technology firm, has launched a Digital Asset Treasury starting with an initial $176,000 investment in Ethereum. This move is part of a strategic plan to allocate up to $100 million over time into blockchain-based financial infrastructure, leveraging Ethereum's role in decentralized finance and tokenized assets. The company has partnered with BitGo for secure, licensed custody of its digital assets, aiming to enhance security and governance. This initiative reflects Treasure Global's long-term strategy to integrate digital assets as a complementary balance sheet strategy aligned with global financial digitization trends.