TransUnion introduced Transaction Matching, a new solution that links in-store purchase data to persistent, privacy-conscious customer identities. This technology helps merchants recognize previously unidentified shoppers, including loyalty members using new cards or mobile payments, by connecting transactions to enriched customer profiles with demographic and lifestyle insights. The solution reduces duplicate records, improves understanding of customer behavior, and enhances marketing and analytics efforts. This collaboration with Fiserv aims to give merchants a clearer view of their customers while maintaining privacy, enabling smarter marketing and growth decisions.
TransUnion's new Transaction Matching solution is the subject, providing context for readers. For those tracking Technology-sector stocks on Pluang, 93 of 150 stocks rose and 47 fell as of Oct 21, 2026 17:51 WIB. Notable movers include AEHR at USD 64.53 with a 4.10% gain and 68% buy orders, AXTI at USD 59.38 up 4.01% with 63% buy orders, and APLD at USD 19.96 rising 3.26% with balanced buy/sell orders.
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