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The9 appoints George Lai as CEO, focusing on AI and digital asset growth.

Company Fundamentals
27 Jul 2026
PRNewsWire
View Source
Bullish
pluang ai news

The9 Limited has named George Lai as its new CEO, effective July 27, 2026, succeeding founder Jun Zhu who remains Executive Chairman. Lai, with 18 years at The9 and former CFO, will lead the company’s AI-driven platform the9bit, which has attracted 8 million users and over 110,000 games. The leadership change aims to scale the platform and expand The9’s digital asset and AI initiatives, marking a strategic shift towards growth in emerging technologies.

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