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The Trade Desk partners with DramaBox to expand global ad reach via short drama content.

Market News
26 Apr 2026
PRNewsWire
View Source
Bullish
pluang ai news

The Trade Desk has become the first demand-side platform partner for DramaBox, a vertical short drama platform. This partnership allows advertisers worldwide to programmatically include DramaBox's growing open internet content in their media strategies. It aims to help advertisers reach audiences more efficiently and measurably amid a fragmented attention landscape, enhancing scalability in global advertising efforts.

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The Trade Desk downgraded to Hold as growth slows and expenses rise despite low valuation.

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