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Target launches exclusive Pokémon collection to celebrate 30 years, available May 2 in stores and May 3 online.

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15 Apr 2026
PRNewsWire
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Bullish
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Target has partnered exclusively with Pokémon to release a limited-time collection celebrating the brand's 30th anniversary. The collection includes over 100 items such as apparel, accessories, and home goods, designed by longtime Pokémon fans and featuring nostalgic collaborations. It will launch in two phases: the first drop on May 2 in stores and May 3 online, and a second drop on June 6. Target aims to engage fans with unique products at accessible prices and immersive in-store experiences.

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