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Target's merchandising reset boosts shopper traffic, prompting Jefferies to raise Q2 sales and EPS forecasts.

Company Fundamentals
15 Jul 2026
Proactive Investors
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Bullish
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Target Corp's broad merchandising overhaul, including expanded wellness, beauty, home decor, and food sections, is driving increased shopper traffic. Jefferies raised its Q2 comparable sales estimate to 1.6% and EPS forecast to $2.18, citing early signs of success from the reset. Despite tougher year-over-year comparisons due to last year's Nintendo Switch 2 launch, ongoing product launches and exclusive partnerships support continued growth. Jefferies views Target as a top 2026 investment idea, with shares up 41% year-to-date.

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